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Automotive sector plays an important role in the Indonesian economy. As the global crisis hit in 2008-2009, the automotive industry and its components positive growth in some industries while manufacturing slowed.
Since the semester II 2009 national automotive industry began to passionately after exposure to global economic crisis of 2008 which makes sales in 2009 dropped 20%. Automotive sales in 2010 can definitely be reaching record highs throughout history. Up to October 2010 alone, car sales have reached 625 thousand units, passing the previous record in 2008 which reached 603 thousand units.
Car sales in Indonesia are dominated by passenger cars. Approximately 75% of Indonesia’s car sales represent sales of passenger cars and the rest is commercial cars. Car sales in Indonesia is dominated by a segment of a multi purpose vehicle (MPV). Based on the brand, Toyota is the market leader with 37.9% control of the car market, followed by Daihatsu and Mitsibushi, each hold 14.7% and 14.1% car market.
Despite the growing automotive market in Indonesia is quite high, its growth is still relatively small compared to the world automotive market. China is the world’s largest auto market with sales reaching 13.6 million units in 2009, higher than the United States, which reached 10.6 million units.