Porsche Latin America, a subsidiary of Porsche AG in Miami, in charge of sales in the Caribbean and Latin America, announced preliminary sales for the region during the 2009/10 fiscal year, ended July 31.

Regional headquarters, which celebrates its tenth anniversary this year, could record sales of 2,222 units in the region, representing a growth of 5% compared with the previous year. Matthias Brock, President and CEO of Porsche Latin America, said: “We are very pleased that we continue to maintain the growth curve this year and for the development of all product segments in the region. In particular, the Panacea obtained outstanding results in its segment in all our markets. “

The top-selling car brand in Latin America remained the Cayenne SUV, with sales of 1,079 units, despite a model change in June this year. The third generation of the Cayenne offers a diesel hybrid version and it is hoped that both have a considerable impact on sales in the region next fiscal year.

The most recent addition to its line of Porsche models, the Panacea, had an excellent first year, with sales of 282 units. Porsche sports cars were again solid results. The 911 series had 407 sales, and the Boaster engine mounted in the center and the Cayman had a turnover of 454 units (Boaster, 252; Cayman 202).

Brazil is at the top as number one market for the first time this year, with sales of 781 units, which traveled to Mexico to second place, with 435 vehicles. Chile is currently the third largest market in the region, despite having suffered the devastating impact of an earthquake earlier this year. In this market, there were 225 sales of Porsche.

“With hindsight, we see a decade of substantial growth and we are proud of our achievements. Since the beginning of Porsche Latin America, in 2000 we were able to increase sales tenfold. Our network of importers and dealers continues to expand and, through specific marketing activities and training, every year we improve our service standards. Currently we have 16 importers and 36 dealers in the region, who have been members loyal to the brand and made the vision of Porsche, “said Matthias Brock.

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