Initiated by a strategy implemented some years ago by the automotive industry to encourage the sale of their units especially when it comes to pattern changes.
In this scheme the industry in question lost track of time and put the buyers on an equal footing, when they try to sell its new model car with the timing of the next year when we barely even by the sixth or seventh month of this year. In modern terms, we can buy 2011 models at this stage of 2010, as a communication strategy can be attractive and I believe that if you have not been changed and improved if imitated by other brands that have a valid function.
Besides being, a creative resource that works to “credit” is borrowed resources anticipating next year, something like eat dinner at lunch and then wait for lunch to see what happens to us, or in business terms use the following year’s budget to support this strategy. It also corresponds to the generation of a false reality for the consumer, when it comes to the resale of the car we forced explanation that is 2011 model but bought in 2010, average mileage has more than its share of model because it is 2011, but bought in 2010, etc.
If this industry continues with this model, in the future we will not know which is actually the old, effective use, depreciation, mileage and other characteristics of a vehicle. The other must implement another scheme to identify new models of the units.
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